Similar to how your team goes through a formal evaluation one a year, so should your website. This is different from routine maintenance, which consists of minor updates to your website such as new offers and updated services.
As the U.S. population becomes increasingly diverse due to both long-term historic immigration patterns and more recent ones, there is a growing need for more bilingual speakers. According to the U.S. Census data, out of those who spoke a language other than English at home, 22% rated themselves as “not well” and below in terms of the English language. This study provides evidence of the growing role that non-English languages are having on the national fabric.