Similar to how your team goes through a formal evaluation one a year, so should your website. This is different from routine maintenance, which consists of minor updates to your website such as new offers and updated services.
A solid online reputation is vital for the success and growth of any business, small or large. In studies conducted on the effect reviews have on businesses, results show that 68% of consumers trust opinions posted online and 88% of customers trust online reviews as much as personal recommendations.
Running an independent eye care practice means that in addition to being a doctor, you need to wear many additional hats – from human resources to marketing. With the popularity of open education, free high-quality education online from elite universities around the world, it’s easier than ever to gain additional skills to be a better business owner.