Practice Management

6 Tips For Effective Interviewing

6 Tips For Effective Interviewing

We all know what it’s like to be the candidate in an interview—it can be overwhelming, nerve wracking, and stressful. But not many people consider what it’s like on the other side of the desk. The interviewer can feel a lot of the same emotions when conducting an interview. Keep the following six tips in mind, and the interview process doesn’t have to be so daunting.

10 Popular Free Online Courses for Optometry Practice Owners

10 Popular Free Online Courses for Optometry Practice Owners

Running an independent eye care practice means that in addition to being a doctor, you need to wear many additional hats – from human resources to marketing. With the popularity of open education, free high-quality education online from elite universities around the world, it’s easier than ever to gain additional skills to be a better business owner.

4 Ways to Increase In-Office Purchase Rates For Your Optometry Practice

4 Ways to Increase In-Office Purchase Rates For Your Optometry Practice

With the proliferation of online retailers such as Amazon and Gilt, people have the belief that they can get a better deal online. Great service and a great selection of glasses, contact lens, and other eye care products can only get you so far.