Similar to how your team goes through a formal evaluation one a year, so should your website. This is different from routine maintenance, which consists of minor updates to your website such as new offers and updated services.
If you’re looking to increase your patient numbers, the first place to look is within your practice. It can be up to 5x more cost-effective to retain existing patients than it is to acquire a new one, yet only 18% of companies make customer acquisition a primary focus.
With the proliferation of online retailers such as Amazon and Gilt, people have the belief that they can get a better deal online. Great service and a great selection of glasses, contact lens, and other eye care products can only get you so far.
For optometrists opening their own practice, inventory management could be the last thing you want to think about. It’s often the case that there is little to no training on how to best manage inventory for an optical practice and many are left to figure out on their own how to make it work.